Euro Disney- Reading your customers wrong? Or ignoring them?!Disneyland has always vividly brought good memories for me. My only visit to Disneyland was the one in Hong Kong. I remember how the then…Mar 19, 2021Mar 19, 2021
Brand experiences matter — The story of my experience at a Maldives resortThey say that brand experiences build the image of a brand. We know that a good experience at every touch point leads to a positive brand…Mar 8, 2021Mar 8, 2021
Zara — How is it differentZara is a global apparel brand which has been a personal favourite of mine for several years. Zara has many competitors in the apparel…Mar 2, 2021Mar 2, 2021
Pampers – A peach, NOT a stork!Pampers today is synonymous to babycare in most parts of the world. The brand has been a leader in baby diaper category in almost all…Feb 27, 2021Feb 27, 2021
Ad wars — Sebamed vs Soap Brand leadersA few weeks back Sebamed released a campaign targeting soap brand leaders head on. It released many ads in digital, print and outdoor…Feb 26, 2021Feb 26, 2021
